What Americans want in a home, new client, new home designs during COVID

What Americans want in a home

Our Principal Carol Ruiz contributed an in-depth analysis for Urban Land last month on The America at Home Study. Spearheaded by marketing expert Teri Slavik-Tsuyuki, consumer strategist Belinda Sward, and architect Nancy Keenan, the study reveals Americans’ desire for home purchases, how they feel about and live in their homes, and what changes they would like as a direct result of sheltering in place. 

New client: OCTO Safety Devices

When OCTO founders began their journey to create the OCTO™ Respirator Mask (ORM) they didn’t know COVID-19 was lurking just around the corner. Their goal now? Serve the public with high-quality respirator masks that will meet the demands of COVID and beyond. Truly inspiring. Read how this mask will be a gamechanger. 

Sustaining your lifestyle community during COVID

Client Francine Wallace, vice president of community experience at Pardee Homes, weighs in on how to continue building strong communities and connections during COVID. Some of the examples she includes are a virtual clubhouse using Zoom, virtual guest chefs, online dance classes and more. Are you facilitating social connections at your community? 

Pivoting home designs in a COVID world

How are builders and architects responding to home design in a COVID world? Incrementally, but still offering much more flexibility in floor plans or by converting traditional spaces like formal dining rooms into workspaces. This Washington Post article (it’s paywalled so you’ll need a subscription if you don’t already have one) goes in-depth on the subject, and includes many of our clients, including Baldwin & SonsTRI Pointe Group, and Thomas James Homes.

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