Selling homes online, home communities (post-COVID), improving the retail customer experience


Selling homes online

Most of us order things online like shoes, books, or clothing, but how many of us have ordered a home online?

Enter forward-thinking homebuilders. Many of them are creating processes that are leading to a complete online experience for homebuyers. For example, TRI Pointe Group offers virtual tours, virtual home closings, quick move-in home reservations, smart locks for self-guided tours, online design studios, and interactive floorplans, site maps, and sales galleries to view options in real-time. How are you selling homes in these times?

Home communities, post-COVID

There’s been much talk about what homebuyers want in a post-COVID home. But what about the communities they will move to and live in? In the America At Home Study, when participants were asked to rank which community amenities were very important and would influence their decision to buy, a “controlled environment for safety, sanitation and maintenance” was at the top. At the bottom?  “Clubhouse/gathering spaces.” How builders react to this type of information will be crucial to their success moving forward.

Improving the retail customer experience

So what do most shoppers want? A streamlined and easy shopping experience. That’s why QuikLine, a queue management solution by Computer Presentation Systems (CPS) is being used at some well-known retailers to help improve the customer experience. In fact, the solution has been implemented at Whole Foods Market’s newest store in Manhattan’s Far West Side, part of the emerging 18 million-square-foot Hudson Yards district. 

QuikLine is helping keep things moving by directing shoppers to 32 checkout registers via large monitors and verbal messaging. (Retailers take note: Automated queue management solutions can reduce average checkout time up to 35%.)

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