Mary Meeker of Bond Capital does an annual report on Internet trends that gets a lot of attention and I found it very interesting, and often vindicating. You will find it interesting too I think.
It is a long (but very informative) presentation so here are some of my key take-aways:
- Customer acquisition costs are going way up, which is concerning for many because the high costs are surpassing long-term revenue potential for many new companies. Free and unpaid opportunities, therefore, are seeing big increases in popularity.
- Mobile is replacing desktop in ad spend
- The winning formula for digital spending: precise targeting + frequently updating creative + relevance + landing pages = winning
- Adding targeted content to newsfeeds helps reach prospects
- Everybody wants video (but podcast is exploding in growth). After many centuries, the written word is dying.
- Using video and imagery is how people share stories
- More than 50 percent of Twitter impressions now involve posts with images, video or other media (Twitter used to be text-only).
- People say they are ever more concerned about privacy, but their online choices (including active use of social media) means they actually do not care very much at all about privacy.
- Use of remote offices, and tools like Slack and Zoom that support remote workers, surging.
- Americans are spending more time with digital media than ever: adults spend an average 6.3 hours a day, up 7 percent from the year before. Most of that growth is coming from mobile.
Happy to discuss in more depth if you would like to schedule a call. Get in touch!
