News of the Week: 6/28/18

If you don’t exist in a Google search, then you don’t exist

Online, search and you 

Sure, this advice is written for contractors that aren’t online yet (really?) but it has some solid advice overall, especially when it comes to search. In a nutshell, potential clients “will be confused, frustrated, and suspicious if they cannot find you after a quick Google search.” Truer words have never been written. It doesn’t matter if you’re a builder with one staffer or a production builder with an army of employees. If you don’t exist in a Google search, then you don’t exist. If you don’t have a solid SEO strategy? You’re probably pages below your competition. See us if you need search help.

Teens skipping ‘text-based’ forms of social media

According Pollster Pew Research Center, teenagers are increasingly skipping over traditional text-based forms of social media in favor of photo and video services. A mere 51 percent of ages 13-17 say they use Facebook, down 20 percent from 2015. Meanwhile, services like Instagram, YouTube, and Snapchat saw dramatic growth. One: Today’s teens are tomorrow’s homebuyers. Two: How are you planning to reach them? Three: Our take? More visuals, less big, boring blocks of text for this audience.

Clients in the news

Here are some recent successes from our mighty PR team! (We don’t like to brag, but…)

  • Pinterest meet Houzz. Builder magazine article features client TRI Pointe Group, which has partnered with HomLuv in a new home shopping platform expected to change the way people shop for homes. 
  • Savvy builders are chasing baby boomers. Read how in this Builder article that features client Pardee Homes and its 55+ community-Altis in Beaumont, CA.
  • The Orange County Register featured Meritage Homes and offers great tips for old homes to meet new energy goals.
  • Otay Ranch from client Baldwin & Sons, is an affordable community in San Diego. Read more in SoCal Real Estate.
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