News of the Week: November 27, 2017

Why aren’t you using video?

Video helps get your message out, builds your brand, and connects you with buyers. Consider these stats: 55% of people watch videos online every day, while 65% of video viewers watch more than 3/4 of a video. With new technology making videos easy to produce (if you have an iPhone, you have the equipment), you can make short, compelling videos that showcase a new home, feature happy buyers, or illustrate a new home’s amenities. Video allows you to communicate easily and powerfully. We’d love to help you produce videos that resonate and get your buyers to take action. Get in touch.

Brand journalism: It works

Brand journalism combines ideas, storytelling, marketing, and relationships. How powerful is it? 70% of respondents in a recent poll say content marketing makes them feel closer to the sponsoring company. Here’s how NewGround uses our experience in helping tell our client’s stories.

Clients in the news

Here are some recent successes from our mighty PR team

  • Steve Fifield from Century West Partners dishes on the capital markets outlook in Multifamily Executive. Here what he has to say about costs, regulations and more.
  • Builder magazine featured Baldwin & Sons’ California Rooms: unique, partly-enclosed rooms in their new homes that allow residents to enjoy the Southern California lifestyle and weather, 365 days a year.
  • Curbed covered the grand opening of NEXT on Sixth. This new mixed-use community in Koreatown features luxury apartment units over an “urban concept” Target store and is driving the renaissance in Koreatown.
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