Services provided

• Corporate communications
• Media relations
• Crisis communications
• Industry relations
• Thought leadership

CHALLENGE

NewGround PR & Marketing was hired to represent former HUD Secretary Henry Cisneros on three different levels – to help maintain his profile as a public figure, to highlight his work with the Latino community in the U.S., and to publicize the activities of his company, CityView, with the goal of attracting capital and development partners. The project was to monitor, manage, and create strategic press opportunities for Mr. Cisneros under each of these categories and to secure keynote speaking engagements at functions and conferences.

• Create strategic press opportunities for Mr. Cisneros + his company CityView
• Attracting capital and development partners
• Secure keynote engagements + functions

STRATEGIES & TACTICS

NewGround worked on securing keynote speaking engagements that included speeches at The Economist National Conference, the Urban Land Fall Meeting, BiPartisan Policy Center Forum on Housing, Congress of New Urbanism, Housing Leadership Summit, and many others. For Cisneros’ company, CityView, an institutional lender focusing on smart growth projects across the country, it was critical to get in front of public sector leaders across the country and to place articles in publications read by key constituencies.

• Press releases
• Secured keynote speaking engagements with renowned national Real Estate conferences
• Customized and targeted regional and national pitches

MAJOR ACCOMPLISHMENTS

NewGround’s approach to publicizing the activities of CityView was met with great success. The positive coverage secured in the consumer, real estate, and business press was instrumental in generating interest in the company’s projects, which proved vital for attracting new capital partners and forging new development partnerships.

• Major accomplishments included regular appearances for Mr. Cisneros on FOX News, CNBC, MSNBC, CNN, and national networks
• Articles appeared in the Wall Street Journal, Washington Post, Reuters, Chicago Tribune, and Los Angeles Times.
• Awards included Multi-Housing News’ “Executive of the Year”, Professional Builder’s “The Most Influential People in Housing over the Past 75 Years”, ULI’s “Jack Kemp Workforce Housing Award”, and the “William F. McKenna Award” for Mr. Cisneros’ work in the affordable housing arena.