“New Ground’s tailored strategies and sharp execution have been pivotal in securing media coverage and enhancing our brand visibility. Their team’s expertise in our industry’s nuances sets them apart, making them a valuable partner in our PR efforts.”
— Vanessa Yust, Chief Marketing Officer, DAHLIN ARCHITECTURE | PLANNING | INTERIORS
Diversifying leadership and expanding into new markets
Services provided
- Media relations
- Media training
- Strategic partnerships
- Industry relations
- Thought leadership
CHALLENGE
DAHLIN has a stellar reputation in residential design and within its established locations. As market conditions changed, the firm prioritized building its practice in additional sectors, such as commercial, education and healthcare, and in expanding into new geographic locations. With virtually no media exposure in these practice areas and new markets, NewGround has been tasked with building multiple PR campaigns from the ground up.
- Lack of past media exposure
- New sectors to reach
- New locations to reach
STRATEGIES & TACTICS
NewGround met with DAHLIN’s sector and divisional leaders to better understand their space/location, goals, and opportunities ahead of developing a communications strategy that included:
- PR plan
- Bylined thought leadership articles and interviews by established and upcoming executives
- Targeted regional and national media outreach including profiles, trends, and milestones
- Industry relations
MAJOR ACCOMPLISHMENTS
NewGround’s media campaign for DAHLIN has helped build awareness and reputation for DAHLIN executives across diverse practice areas and in new markets. We’ve garnered continued coverage in new markets as well as across the firm’s diverse sectors, from national and regional business and lifestyle media to the trade publications important to the firm’s business development and strategic growth goals. This wide ranging coverage also helped DAHLIN secure the award as 2023 Architect of the Year by Builder and Developer Magazine.
