NewGround scores big at Super Bowl

The game itself? Meh. The ads? Some better than others.

One ad that stuck out for us was the Budweiser ad that featured the cutest dog ever, the famous Budweiser clydesdales, wind power, and Bob Dylan.

Here’s where it gets even cooler: our client Tejon Ranch, provided the land and backdrop for the commercial. Though the windmills were digitally added everything you saw was real, from the stunning mountains, open wide valleys and big blue sky.

This provided an amazing PR opportunity for us as well. Working with local and national media, we pitched the idea about Tejon Ranch and the numerous commercials shot there over the years. The challenge: nothing could run before the big game (there are some intense NDAs when it comes to big productions like this) so we had to be careful in how we pitched the story.

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Hours after the Super Bowl we knew the extra effort was worth it: first up, a huge piece in The LA Times, followed by a front-page piece in the Bakersfield Californian (a key media outlet for our Kern County-based client), followed by articles in publications ranging from MSN to Bakersfield Now, among others.

It was a huge win for us.

Too bad the hometown team didn’t fare as well.

Get in touch if you want to learn more on how we can help your next campaign.