News for the week of October 9, 2017

Welcome to NewGround's bi-weekly roundup of news about real estate, homebuilding, design trends—and the occasional client win.

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Guess who's discovering the suburbs?
For the past decade it was assumed that Millennials were shunning the suburbs for city living because, well, cities are cooler. Turns out that's only partly true. Bloomberg columnists share their insight on how Millennials are not only discovering the suburbs, they're helping drive the resurgence. Takeaways: Millennials not buying homes a few years ago "was more the product of economic hard times than an expression of changing tastes." Also, they still want city-like amenities like walkable neighborhoods. Take note.

How to build strategic relationships
Are you looking for partnerships for your brand or company to increase awareness and credibility? (If so, we can help!) Learn how to get more out of your strategic partnerships and develop strategies that drive conversations, buzz and ultimately leads. Read about three ways to successfully do this on our latest blog post.

Clients in the news
It's always a high-five moment when our clients get a mention in the media (thanks to our stellar PR team, of course). Here are some recent successes:

  • How do builders overcome land scarcity? In Southern California, it's all about being creative, flexible and persistent.  Steve Cameron from Foremost tells Globest.com how.
     
  • TRI Pointe Homes is expanding its footprint in Northern California by opening a new division in Sacramento.
     
  • Are single-family rental communities becoming a thing? AHV Communities is leading the charge on a new single-family home rental community in the San Antonio, Texas area.