CAROL RUIZ, PRINCIPAL
Carol has worn a wide variety of hats, from waitress to award-winning documentary filmmaker to adjunct professor at Loyola Marymount University in Los Angeles. She also has a myriad of personal interests, starting with her grandsons (naturally), and including world travel, gourmet cooking, and fine wine. Carol is also a fascinating storyteller. Storytelling is the heart and soul of public relations, so it’s no wonder Carol ultimately chose PR as her career path.
Carol founded NewGround in 2007 as a full service public relations and marketing agency that specializes in residential and commercial real estate development. She brings 20 years of experience in the field to the table. In those 20 years, Carol has developed relationships with editors all over the country and has amassed press in publications like the New York Times, USA Today, Los Angeles Times, and Reuters, just to name a few. She has an impressive list of clients, including, but by no means limited to, former HUD Secretary Henry Cisneros, MBK Real Estate, a subsidiary of Mitsui & Co., one of the world’s largest companies, TRI Pointe Group, and Gatehouse Capital, the developer the W Hotel nationwide including the W Hotel and Residences on Hollywood and Vine.
As principal of NewGround Carol oversees media and client relations and strategies, and new business development. She creates campaigns that blend traditional and non-traditional PR approaches that result in comprehensive campaigns that drive sales and revenue for her clients.